👋 Hola, I'm Alejandro  


I’m a mexican designer based in Barcelona. I have +8 years experience working as Product designer for companies like N26, trivago, foodpanda. I’ve also designed furniture for Casah.mx and I used to be an elementary school teacher. I host a podcast in spanish called La Henkidama . On my free time I record music and go on climbing trips.

What I did in the last 3 jobs I had

  • Worked within the scope of Onboarding and Memberships.

  • Enhanced the onboarding experience for newly acquired customers and metal membership holders.

  • Elevated the user experience for foodpanda users by optimizing processes for login, account creation, and account security, ensuring a smooth and secure interaction

  • I helped ship up to 10 different features for iOS, Android, and Web, collaborating with multiple squads across various scopes.

  • Working as a Freelancer and driving entire design process for 4 features for B2B Haas.

  • Drove workshops, ideations, and strategic alignment sessions with founders and CPO.

How I tackle my design process

Redesigning User Profile experience for foodpanda

an animation of a cellphone showing the app of foodpanda

Released in 2020
Company: Delivery hero
Feature type: Consumer feature (b2c)
Role: Main Product Designer

Read case study

Onboarding Hub

the logo of company n26

Fostering retention by enabling users to discover and engage with n26 key feature value within the first 35 days of their journey

an animation of a cellphone showing the app of n26

Released in 2022
Company: N26
Feature type: Consumer feature (b2c)
Role: Main Product Designer

Some more of the features I’ve helped come live in the teams I’ve worked

Seasonal Cashback

the logo of company n26

Enabling users to explore specific seasonal partner deals and cashback

an animation of a cellphone showing the app of n26

Released in 2022
Company: N26
Feature type: Consumer feature (b2c)
Role: Main Product Designer

Product Stories

the logo of company n26

In app Instagram like stories aimed to engage and educate users around n26 value and features

an animation of a cellphone showing the app of n26an animation of a cellphone showing the app of n26

Released in 2022
Company: N26
Feature type: Consumer feature (b2c)
Role: Main Product Designer

Log Out

foodpanda logo

Improving log out experience for foodpanda

an animation of a cellphone showing the app of foodpanda

Released in 2020
Company: Delivery Hero
Feature type: Consumer feature (b2c)
Role: Main Product Designer

Log in experience for Web

foodpanda logo

Improving log in experience for foodpanda - Web

an animation of a cellphone showing the app of foodpanda

Released in 2020
Company: Delivery Hero
Feature type: Consumer feature (b2c)
Role: Main Product Designer

How’s my designer profile?

I bring a strong technical understanding of implementation. My strengths lie in my ability to collaborate within a team, drive research, proactively seek solutions, and ground design decisions in behavioural data.

I thrive in the delivery phase of the design process, approaching it with a pragmatic mindset to ensure that the experiments I design for, successfully see the light of the day.

My approach consistently results in high % of implementation, contributing to seamless user experiences and impactful business outcomes.

About me

someone playing guitar in front of an audiencea climber climbing a wall in naturepictures of mountainsa group of friends sitting on a rocktwo people playing musica picture of tacos

Thanks for reading!